J. Med. Internet Res. - Using online social media for recruitment of human immunodeficiency virus-positive participants: a cross-sectional survey.

Tópicos

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Resumo

CKGROUND: There are many challenges in recruiting and engaging participants when conducting research, especially with HIV-positive individuals. Some of these challenges include geographical barriers, insufficient time and financial resources, and perceived HIV-related stigma.OBJECTIVE: This paper describes the methodology of a recruitment approach that capitalized on existing online social media venues and other Internet resources in an attempt to overcome some of these barriers to research recruitment and retention.METHODS: From May through August 2013, a campaign approach using a combination of online social media, non-financial incentives, and Web-based survey software was implemented to advertise, recruit, and retain participants, and collect data for a survey study with a limited budget.RESULTS: Approximately US $5,000 was spent with a research staff designated at 20% of full-time effort, yielding 2034 survey clicks, 1404 of which met the inclusion criteria and initiated the survey, for an average cost of US $3.56 per survey initiation. A total of 1221 individuals completed the survey, yielding 86.97% retention.CONCLUSIONS: These data indicate that online recruitment is a feasible and efficient tool that can be further enhanced by sophisticated online data collection software and the addition of non-financial incentives.

Resumo Limpo

ckground mani challeng recruit engag particip conduct research especi hivposit individu challeng includ geograph barrier insuffici time financi resourc perceiv hivrel stigmaobject paper describ methodolog recruit approach capit exist onlin social media venu internet resourc attempt overcom barrier research recruit retentionmethod may august campaign approach use combin onlin social media nonfinanci incent webbas survey softwar implement advertis recruit retain particip collect data survey studi limit budgetresult approxim us spent research staff design fulltim effort yield survey click met inclus criteria initi survey averag cost us per survey initi total individu complet survey yield retentionconclus data indic onlin recruit feasibl effici tool can enhanc sophist onlin data collect softwar addit nonfinanci incent

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