J. Med. Internet Res. - Estimation of geographic variation in human papillomavirus vaccine uptake in men and women: an online survey using facebook recruitment.

Tópicos

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Resumo

CKGROUND: Federally funded surveys of human papillomavirus (HPV) vaccine uptake are important for pinpointing geographically based health disparities. Although national and state level data are available, local (ie, county and postal code level) data are not due to small sample sizes, confidentiality concerns, and cost. Local level HPV vaccine uptake data may be feasible to obtain by targeting specific geographic areas through social media advertising and recruitment strategies, in combination with online surveys.OBJECTIVE: Our goal was to use Facebook-based recruitment and online surveys to estimate local variation in HPV vaccine uptake among young men and women in Minnesota.METHODS: From November 2012 to January 2013, men and women were recruited via a targeted Facebook advertisement campaign to complete an online survey about HPV vaccination practices. The Facebook advertisements were targeted to recruit men and women by location (25 mile radius of Minneapolis, Minnesota, United States), age (18-30 years), and language (English).RESULTS: Of the 2079 men and women who responded to the Facebook advertisements and visited the study website, 1003 (48.2%) enrolled in the study and completed the survey. The average advertising cost per completed survey was US $1.36. Among those who reported their postal code, 90.6% (881/972) of the participants lived within the previously defined geographic study area. Receipt of 1 dose or more of HPV vaccine was reported by 65.6% women (351/535), and 13.0% (45/347) of men. These results differ from previously reported Minnesota state level estimates (53.8% for young women and 20.8% for young men) and from national estimates (34.5% for women and 2.3% for men).CONCLUSIONS: This study shows that recruiting a representative sample of young men and women based on county and postal code location to complete a survey on HPV vaccination uptake via the Internet is a cost-effective and feasible strategy. This study also highlights the need for local estimates to assess the variation in HPV vaccine uptake, as these estimates differ considerably from those obtained using survey data that are aggregated to the state or federal level.

Resumo Limpo

ckground feder fund survey human papillomavirus hpv vaccin uptak import pinpoint geograph base health dispar although nation state level data avail local ie counti postal code level data due small sampl size confidenti concern cost local level hpv vaccin uptak data may feasibl obtain target specif geograph area social media advertis recruit strategi combin onlin surveysobject goal use facebookbas recruit onlin survey estim local variat hpv vaccin uptak among young men women minnesotamethod novemb januari men women recruit via target facebook advertis campaign complet onlin survey hpv vaccin practic facebook advertis target recruit men women locat mile radius minneapoli minnesota unit state age year languag englishresult men women respond facebook advertis visit studi websit enrol studi complet survey averag advertis cost per complet survey us among report postal code particip live within previous defin geograph studi area receipt dose hpv vaccin report women men result differ previous report minnesota state level estim young women young men nation estim women menconclus studi show recruit repres sampl young men women base counti postal code locat complet survey hpv vaccin uptak via internet costeffect feasibl strategi studi also highlight need local estim assess variat hpv vaccin uptak estim differ consider obtain use survey data aggreg state feder level

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