J. Med. Internet Res. - A medical consultation service on Facebook: descriptive analysis of questions answered.

Tópicos

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Resumo

CKGROUND: Social media is used increasingly by the general public to access health information. However, a lack of models for health information distribution limits the presence of publicly funded services on social media sites.OBJECTIVE: The goal of the study was to present a model for delivering child health information to parents through a social media site.METHODS: A Facebook site was launched for 11 months based on a question-and-answer service produced by a pediatrician and open to Facebook users over 18 years old. If the answer did not include a further referral to a health care service provider, the question was considered comprehensively answered. The site was funded by a pharmaceutical company, and it included an advertisement of a pharmaceutical product for children's fever and pain.RESULTS: During the study, 768 questions were submitted: an average of 69.8 (SD 31.7) per month. There were 245,533 independent Facebook users on the site, with an average of 727.0 (SD 2280.6) per day. Infections were the most common theme in questions (355/768, 46.2%). Questions were more likely to be comprehensively answered if they were related to infections (279/355, 78.6%) than questions related to non-infectious symptoms (265/423, 64.2%, P=.003).CONCLUSIONS: On this site aimed at parents of small children, personalized answers were an effective way of delivering information. The service is likely to have reduced the need for further contacts with a health care service provider in more than half of the cases. The site could serve as a model for publicly funded health information distribution.

Resumo Limpo

ckground social media use increas general public access health inform howev lack model health inform distribut limit presenc public fund servic social media sitesobject goal studi present model deliv child health inform parent social media sitemethod facebook site launch month base questionandansw servic produc pediatrician open facebook user year old answer includ referr health care servic provid question consid comprehens answer site fund pharmaceut compani includ advertis pharmaceut product children fever painresult studi question submit averag sd per month independ facebook user site averag sd per day infect common theme question question like comprehens answer relat infect question relat noninfecti symptom pconclus site aim parent small children person answer effect way deliv inform servic like reduc need contact health care servic provid half case site serv model public fund health inform distribut

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