J. Med. Internet Res. - Analysis of the purpose of state health departments' tweets: information sharing, engagement, and action.

Tópicos

{ health(3367) inform(1360) care(1135) }
{ health(1844) social(1437) communiti(874) }
{ state(1844) use(1261) util(961) }
{ patient(2837) hospit(1953) medic(668) }
{ inform(2794) health(2639) internet(1427) }
{ studi(1119) effect(1106) posit(819) }
{ can(981) present(881) function(850) }
{ analysi(2126) use(1163) compon(1037) }
{ activ(1452) weight(1219) physic(1104) }
{ intervent(3218) particip(2042) group(1664) }
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{ studi(2440) review(1878) systemat(933) }
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{ use(976) code(926) identifi(902) }
{ data(1714) softwar(1251) tool(1186) }
{ implement(1333) system(1263) develop(1122) }
{ take(945) account(800) differ(722) }
{ general(901) number(790) one(736) }
{ featur(1941) imag(1645) propos(1176) }
{ studi(1410) differ(1259) use(1210) }
{ use(1733) differ(960) four(931) }
{ sequenc(1873) structur(1644) protein(1328) }
{ algorithm(1844) comput(1787) effici(935) }
{ method(1557) propos(1049) approach(1037) }
{ design(1359) user(1324) use(1319) }
{ care(1570) inform(1187) nurs(1089) }
{ risk(3053) factor(974) diseas(938) }
{ compound(1573) activ(1297) structur(1058) }
{ perform(1367) use(1326) method(1137) }
{ spatial(1525) area(1432) region(1030) }
{ model(2656) set(1616) predict(1553) }
{ age(1611) year(1155) adult(843) }
{ gene(2352) biolog(1181) express(1162) }
{ first(2504) two(1366) second(1323) }
{ activ(1138) subject(705) human(624) }
{ drug(1928) target(777) effect(648) }
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{ network(2748) neural(1063) input(814) }
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{ patient(2315) diseas(1263) diabet(1191) }
{ motion(1329) object(1292) video(1091) }
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{ system(1050) medic(1026) inform(1018) }
{ import(1318) role(1303) understand(862) }
{ model(2341) predict(2261) use(1141) }
{ visual(1396) interact(850) tool(830) }
{ blood(1257) pressur(1144) flow(957) }
{ record(1888) medic(1808) patient(1693) }
{ model(3480) simul(1196) paramet(876) }
{ monitor(1329) mobil(1314) devic(1160) }
{ ehr(2073) health(1662) electron(1139) }
{ research(1218) medic(880) student(794) }
{ data(2317) use(1299) case(1017) }
{ medic(1828) order(1363) alert(1069) }
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{ cost(1906) reduc(1198) effect(832) }
{ group(2977) signific(1463) compar(1072) }
{ sampl(1606) size(1419) use(1276) }
{ data(3008) multipl(1320) sourc(1022) }
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{ patient(1821) servic(1111) care(1106) }
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{ high(1669) rate(1365) level(1280) }
{ cancer(2502) breast(956) screen(824) }
{ survey(1388) particip(1329) question(1065) }
{ estim(2440) model(1874) function(577) }
{ decis(3086) make(1611) patient(1517) }
{ method(1969) cluster(1462) data(1082) }
{ method(2212) result(1239) propos(1039) }
{ detect(2391) sensit(1101) algorithm(908) }

Resumo

CKGROUND: Public health agencies are actively using social media, including Twitter. In the public health and nonprofit sectors, Twitter has been limited to one-way communication. Two-way, interactive communication on Twitter has the potential to enhance organizational relationships with followers and help organizations achieve their goals by increasing communication and dialog between the organization and its followers. Research shows that nonprofit organizations use Twitter for three main functions: information sharing, community building, and action.OBJECTIVE: It is not known whether state health departments are using Twitter primarily for one-way information sharing or if they are trying to engage followers to build relationships and promote action. The purpose of this research was to discover what the primary function of Twitter use is among state health departments in the United States and whether this is similar to or different from nonprofit organizations.METHODS: A complete list of "tweets" made by each state health department account was obtained using the Twitter application programming interface. We randomly sampled 10% of each state health department's tweets. Four research assistants hand-coded the tweets' primary focus (organization centric or personal health information centric) and then the subcategories of information dissemination, engagement, or action. Research assistants coded each tweet for interactivity, sophistication, and redirects to another website. Data were analyzed using SPSS version 20.RESULTS: There were 4221 tweets from 39 state health departments. There was no statistically significant difference in the number of tweets made by a state health department and the state population density (P=.25). The majority of tweets focused on personal health topics (69.37%, 2928/4221) while one-third were tweets about the organization (29.14% , 1230/4221). The main function of organization-based tweets was engagement through conversations to build community (65.77%, 809/1236). These engagement-related tweets were primarily recognition of other organizations' events (43.6%, 353/809) and giving thanks and recognition (21.4%, 173/809). Nearly all of the personal health information-centric tweets involved general public health information (92.10%, 1399/1519) and 79.03% (3336/4221) of tweets directed followers to another link for more information.CONCLUSIONS: This is the first study to assess the purpose of public health tweets among state health departments. State health departments are using Twitter as a one-way communication tool, with tweets focused primarily on personal health. A state health department Twitter account may not be the primary health information source for individuals. Therefore, state health departments should reconsider their focus on personal health tweets and envision how they can use Twitter to develop relationships with community agencies and partners. In order to realize the potential of Twitter to establish relationships and develop connections, more two-way communication and interaction are essential.

Resumo Limpo

ckground public health agenc activ use social media includ twitter public health nonprofit sector twitter limit oneway communic twoway interact communic twitter potenti enhanc organiz relationship follow help organ achiev goal increas communic dialog organ follow research show nonprofit organ use twitter three main function inform share communiti build actionobject known whether state health depart use twitter primarili oneway inform share tri engag follow build relationship promot action purpos research discov primari function twitter use among state health depart unit state whether similar differ nonprofit organizationsmethod complet list tweet made state health depart account obtain use twitter applic program interfac random sampl state health depart tweet four research assist handcod tweet primari focus organ centric person health inform centric subcategori inform dissemin engag action research assist code tweet interact sophist redirect anoth websit data analyz use spss version result tweet state health depart statist signific differ number tweet made state health depart state popul densiti p major tweet focus person health topic onethird tweet organ main function organizationbas tweet engag convers build communiti engagementrel tweet primarili recognit organ event give thank recognit near person health informationcentr tweet involv general public health inform tweet direct follow anoth link informationconclus first studi assess purpos public health tweet among state health depart state health depart use twitter oneway communic tool tweet focus primarili person health state health depart twitter account may primari health inform sourc individu therefor state health depart reconsid focus person health tweet envis can use twitter develop relationship communiti agenc partner order realiz potenti twitter establish relationship develop connect twoway communic interact essenti

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