J. Med. Internet Res. - Impact of the presence of medical equipment in images on viewers' perceptions of the trustworthiness of an individual on-screen.

Tópicos

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Resumo

CKGROUND: It is now common practice for doctors to consult patients by means other than face-to-face, often appearing before the patient on a computer screen. Also, many websites are using depictions of health professionals to increase the credibility of their services. Being trustworthy is an essential attribute for successful ehealth services. Little is known about which depicted accessories make a health professional appear more trustworthy.OBJECTIVE: To estimate the odds of an individual on-screen being rated trustworthy when viewed in a static image holding or wearing specific items of medical equipment.METHODS: We surveyed consecutive people attending community pharmacies to collect prescriptions in Western Australia. Respondents were presented with a series of 10 photographs, generated at random, of a man with varying numbers and combinations of medical equipment: stethoscope, reflex hammer, surgical scrubs, otoscope, and pen. They were then invited to rate the man as honest, trustworthy, honorable, moral, ethical, or genuine, or a combination of these, on the Source Credibility Scale.RESULTS: A total of 168 of 250 people gave informed consent, for a participation rate of 67.2%. There were 102 female and 66 male respondents. Of the 168 respondents, 96 (57%) were born in Australia and 102 (60.7%) were attending medical practices with more than one general practitioner. The mean age of respondents was 47 (SD 16) years (range 26-92 years). When only 1 item was present in an image, the stethoscope was associated with the highest odds for the person being considered honest (odds ratio [OR] 2.6, 95% confidence interval [CI] 1.6-4.3), trustworthy (OR 2.3, 95% CI 1.4-3.8), honorable (OR 2.7, 95% CI 1.6-4.5), moral (OR 2.4 95% CI 1.4-4.1), ethical (OR 2.6, 95% CI 1.5-4.6), and genuine (OR 1.8, 95% CI 1.0-3.1). The presence of a stethoscope increased the odds of the person being rated in a positive light in all photographs in which it was included.CONCLUSIONS: When an individual is portrayed in a static image, concurrent presentation of 3 or more items of medical equipment, and especially a stethoscope, is likely to exert a positive influence on the viewers' perceptions of the qualities of the person depicted.

Resumo Limpo

ckground now common practic doctor consult patient mean facetofac often appear patient comput screen also mani websit use depict health profession increas credibl servic trustworthi essenti attribut success ehealth servic littl known depict accessori make health profession appear trustworthyobject estim odd individu onscreen rate trustworthi view static imag hold wear specif item medic equipmentmethod survey consecut peopl attend communiti pharmaci collect prescript western australia respond present seri photograph generat random man vari number combin medic equip stethoscop reflex hammer surgic scrub otoscop pen invit rate man honest trustworthi honor moral ethic genuin combin sourc credibl scaleresult total peopl gave inform consent particip rate femal male respond respond born australia attend medic practic one general practition mean age respond sd year rang year item present imag stethoscop associ highest odd person consid honest odd ratio confid interv ci trustworthi ci honor ci moral ci ethic ci genuin ci presenc stethoscop increas odd person rate posit light photograph includedconclus individu portray static imag concurr present item medic equip especi stethoscop like exert posit influenc viewer percept qualiti person depict

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