J. Med. Internet Res. - Public health interventions: reaching Latino adolescents via short message service and social media.

Tópicos

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Resumo

CKGROUND: Adolescents are substantial users of short message service (SMS) and social media. The public health community now has more opportunities to reach this population with positive youth development and health messages through these media. Latinos are a growing and youthful population with significant health risks and needs. This population may benefit from SMS and social media health interventions.OBJECTIVE: To examine (1) SMS and social media utilization and behavior among Latino youth, and (2) how SMS and social media can be effectively used as a component of public health interventions focused on decreasing sexual risk taking among Latino youth.METHODS: A mixed-methods approach, using both quantitative survey data and qualitative interview data, was used to provide a robust understanding of SMS and social media use and behavior for public health interventions. We recruited 428 ninth and tenth grade, self-identifying Latino adolescents to participate in a quantitative survey. Additionally, we conducted five key informant interviews with staff and 15 youth.RESULTS: We found that 90.8% (355/391) of respondents had access to a mobile phone either through having their own or through borrowing or sharing one. Of those who had access to a mobile phone, 94.1% (334/355) used SMS, with 41.1% (113/275) sending and receiving more than 100 text messages per day. Of 395 respondents, 384 (97.2%) had at least one social media account, and the mean number of accounts was 3.0 (range 0-8). A total of 75.8% (291/384) of adolescents logged in to their account daily. Of those with a social media account, 89.1% (342/384) had a Facebook account. Youth who took the survey in English were significantly more likely than those who took it in Spanish to have access to a mobile phone ((2) (1 )= 5.3; 93.3% vs 86.3%; P = .02); to be high-volume texters ((2) (2 )= 16.8; 49.4% vs 25.3%; P < .001); to use the Internet daily ((2) (1 )= 5.0; 76.6% vs 66.0%; P = .03); to have a Facebook account ((2) (1 )= 9.9; 90.9% vs 79.7%; P = .002); and to have a greater mean number of social media accounts (t(387 )= 7.9; 3.41 vs 2.07; P < .001).CONCLUSIONS: SMS and social media are pervasive among Latino youth. Program staff and youth perceive these as credible and essential methods of communication in the context of public health programs. Public health interventions must continue to innovate and maximize new ways to reach young people to reinforce public health messages and education.

Resumo Limpo

ckground adolesc substanti user short messag servic sms social media public health communiti now opportun reach popul posit youth develop health messag media latino grow youth popul signific health risk need popul may benefit sms social media health interventionsobject examin sms social media util behavior among latino youth sms social media can effect use compon public health intervent focus decreas sexual risk take among latino youthmethod mixedmethod approach use quantit survey data qualit interview data use provid robust understand sms social media use behavior public health intervent recruit ninth tenth grade selfidentifi latino adolesc particip quantit survey addit conduct five key inform interview staff youthresult found respond access mobil phone either borrow share one access mobil phone use sms send receiv text messag per day respond least one social media account mean number account rang total adolesc log account daili social media account facebook account youth took survey english signific like took spanish access mobil phone vs p highvolum texter vs p use internet daili vs p facebook account vs p greater mean number social media account t vs p conclus sms social media pervas among latino youth program staff youth perceiv credibl essenti method communic context public health program public health intervent must continu innov maxim new way reach young peopl reinforc public health messag educ

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