Telemed J E Health - Understanding gender differences in m-health adoption: a modified theory of reasoned action model.

Tópicos

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Resumo

CKGROUND: Mobile health (m-health) services are becoming increasingly popular in healthcare, but research on m-health adoption is rare. This study was designed to obtain a better understanding of m-health adoption intention.MATERIALS AND METHODS: We conducted an empirical research of a 481-respondent sample consisting of 44.7% women and 55.3% men and developed a modified theory of reasoned action (TRA) model by incorporating the nonlinearities between attitude and subjective norms and the moderating effect of gender.RESULTS: The results indicate that, based on the study population in China: (1) facilitating conditions, attitude, and subjective norms are significant predictors of m-health adoption intention; (2) the model including the nonlinearities enhances its explanatory ability; (3) males enjoy a higher level of m-health adoption intention compared with females; (4) the modified TRA model can predict men's behavior intention better than that of women; and (5) males have an Edgeworth-Pareto substitutability between attitude and subjective norms in predicting m-health adoption intention.CONCLUSIONS: Thus, we found gender differences in m-health adoption from the perspective of social psychology.

Resumo Limpo

ckground mobil health mhealth servic becom increas popular healthcar research mhealth adopt rare studi design obtain better understand mhealth adopt intentionmateri method conduct empir research respond sampl consist women men develop modifi theori reason action tra model incorpor nonlinear attitud subject norm moder effect genderresult result indic base studi popul china facilit condit attitud subject norm signific predictor mhealth adopt intent model includ nonlinear enhanc explanatori abil male enjoy higher level mhealth adopt intent compar femal modifi tra model can predict men behavior intent better women male edgeworthpareto substitut attitud subject norm predict mhealth adopt intentionconclus thus found gender differ mhealth adopt perspect social psycholog

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